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A smarter weekly shop. For your family, and for everyone.

Eat well. Spend less. Waste almost nothing.

MiFooDo turns the recipes you love into a planned, priced, one-click shop across every UK supermarket and your local independents. For your household, that means real money saved and almost nothing wasted. Multiply it across millions of homes, and it is one of the biggest wins going for the cost of living, food waste, and the shops on your high street.

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5,250+recipes, cleaned and checked
5supermarkets priced weekly
42%cheaper a week than naive planning
70%less fresh food wasted, by value
Social recipes, made real

The recipes you already love, now shoppable

Thousands of real recipes from the videos and creators you follow, cleaned up, checked and priced to the penny. Tap one and the ingredients drop straight into your basket.

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Garlic butter pasta

15 min · viral reel · £1.40/portion
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Chicken tikka masala

family favourite · £2.10/portion
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Black bean tacos

veggie · 20 min · £0.95/portion
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One-pan sausage orzo

batch-friendly · £1.60/portion
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Thai green curry

air-fryer tofu · £1.80/portion
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Halloumi grain bowl

10 min · high-protein · £1.70/portion

Over 5,000 checked recipes and counting, every one with real supermarket prices refreshed each week.

Most planners stop at the recipe

The hard part is the shopping, the right product, the right pack size, and not paying for food you bin. That is exactly the part MiFooDo does.

It meets you where you are

A realism dial from all-from-scratch to a ready meal and a takeaway when the week is heavy.

It stops the pantry tax

We cost whole packs, share fresh ingredients across meals, and use perishables before they turn.

Real prices, every big shop

Tesco, Sainsbury's, Aldi, Asda and Lidl, with loyalty prices and a cheapest-shop or two-shop split.

One click fills your basket

Your plan drops into your own supermarket basket. You review and pay on their site.

Backing local

Your high street, right in the app

We don't just point you at the big four. MiFooDo puts your local shops, restaurants and takeaways alongside the chains, with food-hygiene ratings and healthier-choice filters, so eating local is the easy choice.

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Independent shops

Butchers, bakers, grocers and farm shops near you, priced right next to the supermarkets so you can shop local without the guesswork.

✓ Food-hygiene rated
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Local restaurants

Fancy a night off? Swap a meal to a nearby restaurant and your week's plan and budget re-cost around it automatically.

✓ Healthier-choice filters
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Takeaways

The Friday chippy or the local curry house, surfaced on merit with ratings, so a proper treat still fits the week.

✓ Hygiene & allergen info

Starting in Sheffield and rolling out city by city. Independents list for free, and MiFooDo sends them real customers.

Why it matters

A small change in your kitchen. A big change everywhere.

One simple habit, a planned and priced week, adds up to something far bigger than dinner.

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In your kitchen

  • About £30 a week, not £51.
  • Up to 70% less fresh food in the bin.
  • The Sunday-night "what's for dinner?" stress, gone.
  • Eat well without having to think about it.
🌍

Across the country

  • UK homes throw away an estimated £17 billion of good food a year. We're built to design that out, meal by meal.
  • Food waste is a major source of emissions, so less waste means a lighter footprint.
  • Every pound kept local strengthens independent shops, restaurants and takeaways.
  • Healthier, more affordable eating, at scale.

Everything you actually buy

Not just dinners.

Sized to your familyPortions scale by age and goal; one plan feeds the whole household.
Beyond dinnersHousehold essentials, snacks, treats and drinks, in one combined shop.
Convenience welcomeReady meals and oven, microwave and air-fryer dishes as proper options.
Eat out & takeawaySwap a night to a local restaurant or takeaway; the week re-costs around it.
It syncs with lifeMeals, prep and a delivery reminder flow into your calendar.
Honest nutritionOfficial UK data, strict allergen and diet labels, evidence-based eating plans.

Proven on real households

In a fair test of 50 households, the planner against simply picking suitable meals at random: about £30 a week against £51, and 85% of fresh food used against 74%.

Join the early list

Partnership, press or just curious? Email hello@mifoodo.com

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